Ziting Liao

Monro Inc. Marketing Analysis (Practium)

2020-03-10 · 1 min read
Marketing Analytics

Since the competition in auto service industry is becoming more and more severe, the retention rate in Monro has been decreasing since 2015. Selecting the useful data from Monro system database with SQL, using RFM model to group customers and identify the loyal customers and developing merketing mix strategy, we increase the rentention rate by 24.7%.

Presentation PowerPoint

@2020 by Ziting Liao